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December 5, 2006
By: TOM BRANNA
Editor
● The average U.S. household takes one less shopping trip per month today versus five years ago, creating a big concern for both retailers and manufacturers. The latest Times & Trends report, Shopping Trip Missions: A New Avenue for Growth, from Information Resources, Inc. (IRI), reveals that trip missions have a dramatic impact on where consumers shop, the path they take through the store, price and promotional sensitivity and what they ultimately buy. The average number of shopping tri...
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